Bring Your Own Spirit

Despite being the #1 imported vodka, Svedka was #4 overall and known primarily as cheap party fuel with lots of flavors. In a category full of models and bottles, they needed the brand to stand for something. We launched Bring Your Own Spirit—a campaign that celebrates fearless individuality, positioning SVEDKA as the only spirit to bring…when you’re bringin’ it. The comprehensive and highly targeted program included TV, print, digital and social and featured real individuals. The brand continues its hot streak with ongoing share gains in the vodka category in the US, up over 8% since campaign launch and taking Svedka from #4 to #3 in the vodka category.