Connecting the Dots

Patagonia's digital channel was being severely underultized, attributing less than 10% of their annual sales revenue.We began uncovering and anticpating how customers shopped the catalog to create a human-centered e-commerce experience. We borrowed inspiration from their coveted Field Notes print magazine to bring Patagonia products and places to life through immersive interactions that drove engagement and reinforced the emotional connection customers have with the brand. The site relaunch and ongoing content updates over the course of our seven year partnership with Patagonia led to an increase in online revenue to +40% of total sales, as well as industry recognition and accolades.