Ride, work, wear, repeat.

Finding commuter cycling clothing that you can wear on the bike as well as once you get to the office isn’t easy. Long time friend and fellow cyclist, Phil Siegert decided to enter into the market with an assortment of products to fill this need. We collaborated on a brand identity—including logo mark, photography, web site and associated marketing materials—designed to appeal to hip, urban dwellers in a way that wasn’t trendy and embodied timeless performance. The limited assortment sold out within months and garnered big industry buzz, resulting in partnerships with a number of national bike and outdoor retail chains.